International Tourism Management
Tourism is a highly dynamic, continuously expanding and evolving phenomenon. Tourism industries therefore need managing. Tourism-specific strategic planning, market research, e-commerce, project management, among other business management functions are therefore becoming increasingly more significant. Moreover, due to the global context of tourism, these functions also demand an international and intercultural approach if they are to be applied successfully.
If you strive to become a tourism manager who can operate effectively in an international and cross-cultural business environment the Master programme “International Tourism Management” is the right study programme for you. It is designed to enable you to define, investigate, analyse, evaluate and respond to strategic issues of the international tourism and hospitality business.